Direct Mail Marketing for Alarm Companies

Going digital has completely transformed the marketing world. It’s no secret that digital strategies have helped alarm companies achieve great results and get the most bang for their buck.

Using digital marketing is a smart way to quickly reach a bigger audience and boost conversion rates without breaking the bank. But don’t get us wrong—digital marketing is still as valuable as ever. However, traditional marketing methods, like direct mail, are making a comeback by delivering better response rates and helping security companies, especially small ones, build loyal customer bases. With everyone spending so much time online, it’s easy to think that offline communication, like direct mail, is outdated and no longer used. People often wonder, “Who actually waits for something in the mailbox these days?”

But let us tell you, direct mail for security companies is far from dead—in fact, it’s evolved and now works hand-in-hand with digital marketing in very effective ways.

6 Eye-Popping Stats About Direct Mail Marketing

People find direct mail 11% more personal than branded emails, 17% more likely to grab their attention, and 17% more trustworthy.
Direct mail gets an average engagement rate of 95%, with people interacting with the items at least four times at home.
Many customers enjoy receiving direct mail because it has a nostalgic touch, and they like being able to keep and refer back to offline materials when needed.
35% of people have made a purchase because of direct mail, and 70% were motivated to take action online after receiving it.
70% of customers say direct mail feels more personal than digital interactions, and 82% trust direct mail marketing.
Direct mail response rates continue to rise every year, with a 29% ROI compared to 16% for online display ads and 23% for paid search.

Every Generation Responds Direct Mail Campaigns

Customers are more likely to engage with marketing messages when they feel seen as individuals, not just numbers. This personal touch can be hard to achieve with digital marketing alone, but direct mail has a unique way of connecting with people across all age groups.

Gen Z Contrary to popular belief, younger people actually love receiving physical mail. In fact, 57% of those aged 18-34 find direct mail extremely helpful, and this number jumps to 85% when talking about Gen Z. Since Gen Z values brands that genuinely care about their customers, direct mail stands out as a way to show that care. It helps brands build loyalty and trust because it feels more personal than digital ads, which can often feel intrusive. Gen Z appreciates the opportunity to engage with marketing on their own terms, making direct mail a refreshing change from the constant digital noise.

Millennials For millennials (aged 35-49), direct mail is also impactful. A whopping 88% say that they’ve found direct mail useful, which shows how effective it can be in driving engagement and sales. Nearly half of millennials (47%) visit a brand’s website after receiving a mailer, making them more likely to do research and eventually make a purchase. They also respond well to retargeted direct mail ads, with 64% saying they’d read them, indicating they appreciate follow-up communications that align with their interests.

Gen X Gen X, often seen as the “middle child” of generations, plays a significant role in household spending, buying for themselves, their kids, friends, and even their parents. Direct mail captures their attention, with 70% expressing curiosity about what’s inside. This makes it easier to get your message across and encourage them to buy. Gen X is a prime audience for personalized direct mail campaigns that can drive sales effectively.

Baby Boomers Baby Boomers are also fans of direct mail, with 89% expecting special offers in their mailers. They love deals and coupons, making direct mail an excellent way to reach them. Brands can gain a positive impression with this age group by launching targeted mailing campaigns, with 2/3 of Boomers appreciating such efforts. Half of Boomers prefer direct mail over other channels, enjoying the tangible experience of reading promotional materials offline.

In today’s digital world, people are bombarded with ads, emails, and messages all the time. But now, more than ever, customers want something they can actually hold onto—something that feels personal, like direct mail. Your alarm company needs to to connect with customers, build brand awareness, and get a strong return on investment. Direct mail marketing from AlarmBrand will help you generate new RMR upsells and referrals.

Sounds Great, But Need Some Help?

Direct mail is far from outdated. It’s a powerful tool that resonates with all age groups, providing a personal touch that digital marketing sometimes lacks. Our pro marketing team at AlarmBrand will tailor your direct mail campaigns to your target home or commercial audience, creating meaningful connections that drive engagement and sales. Contact us today or book a call to learn more, get a demo, and get started with a direct mail marketing campaign at an affordable cost.

About Us

AlarmBrand designs professional websites and marketing campaigns that generate leads, upsells and referrals for small businesses, associations, & monitoring centers in the electronic security industry. Since 2009, brands that you know and trust have leveraged our digital marketing expertise to grow their businesses, including SDM 100, SDI Fast 50, monitoring centers, technology providers, professional corporations, and security SMB’s across the USA.