What are companies like Vivint, SimpliSafe, ADT and more doing that you’re probably not? They have an effective sales funnel on their website. Sales funnels are the missing link in the lead generation strategy of most local security companies. Digital ads, SEO, social media and email marketing are important but if you don’t have a […]
Sales Funnels: The Secret Sauce of Alarm Company Websites Read More »
Does the idea of getting more followers on social media overwhelm you? When you’re starting from scratch without any followers, it can seem like an uphill climb to social media success. But while building social media love takes time, there are lots of ways for your security business to get more followers. Here’s a few:
10 Tips for Growing a Social Media Following Read More »
The process of lead generation — attracting a prospect to your website and triggering them to take action — remains critically important in digital marketing. However, lead generation is only the beginning. Once your lead is generated, it has to be nurtured in order to complete the transition from prospect to paying customer. By mastering the art of lead nurturing, you can multiply your sales by 10 in the year to come.
The Kind of Email Marketing You SHOULD Be Doing But Probably Aren’t Read More »
As an electronic security company, marketing is the lifeline of your business, so it makes sense to pay attention to what really works inside of the security industry and outside. The marketing team at Lucasfilm certainly did that. Star Wars has been captivating audiences since 1971, and continues to engage and enthrall new generations fans.
What Star Wars Can Teach The Alarm Industry About Marketing Read More »
The California Alarm Association is holding its annual Spring Convention & Golf Tournament in Palm Springs, CA May 17th-May 18th 2024 and AlarmBrand is honored to be a Bronze-Level Sponsor of this popular industry event. Every year, alarm company owners and representatives as well as top brands like Alarm.com, Resideo, Alula, SimPro, DSC and more
AlarmBrand Sponsors the CAA 2024 Spring Convention in Palm Springs, CA Read More »
In today’s technology-driven world, we are all used to getting instant gratification with information at the touch of our fingertips. And with the advent of AI-driven communications, your customers expect real-time answers to their questions, or they’ll go elsewhere. It’s up to you to provide that seamless communication that allows you to meet them where
SMS Chat & Communication Strategies That Drive Sales & Referrals Read More »
For small businesses in the alarm industry, a strong online presence is crucial for the success. A well-designed and secure website not only serves as a gateway for potential clients but also establishes trust and credibility. In this article, we will explore the five essential elements that every security company needs for a successful website.
Securing Success: 5 Essential Elements for a Thriving Security Company Website Read More »
Use the same software for your CRM and email marketing. It seems like a no brainer but 99% of your competitors in the security industry aren’t doing it. Making this one change, along with integrating a sales funnel represents a big sales opportunity that you’ve probably been overlooking. The synergy between email marketing and CRM
Security Companies: This One Thing Is A Game Changer for Lead Generation Read More »
Most security companies do not have an automated email nurture sequence in place to educate, enlighten and encourage leads between the time they reach out and the time when the sales team signs the deal. This results in many leads getting undersold, neglected, or worse, going to the competition. But it doesn’t have to be
How Security Companies Lose The Most Sales Opportunities Read More »
You don’t need to use these “black hat review” practices because it’s normal and expected to see a review from a disgruntled customer from time to time. So, here’s how to handle it when it happens.
Beat The Internet Trolls: How to Respond To Negative Reviews Read More »